Consumer behaviour in a COVID-19 world: what has changed and how can businesses adapt?

Social distancing, self-isolation and remote working has meant that consumers have adopted new habits and expectations since the coronavirus outbreak.

In this webinar, Simon Cole, Business Development Director EMEA at SGK, will discuss how COVID-19 is impacting consumer behaviour.

Simon will highlight the main challenges that arise from new consumption patterns, and will offer suggestions on how companies can re-envision their communication and engagement strategies.At the end of Simon’s presentation, the French Chamber will facilitate a round-table discussion, inviting participants to share changes in their own consumers’ behaviour and how they are responding in their businesses.

All our webinars are open to all members. You will find this webinar particularly insightful if you work in a B2C organisation, especially in functions across strategy planning, marketing, communications and sales.