Geoff studied at the Sorbonne in Paris and Oxford University, where he read PPE, before starting a marketing career at Procter & Gamble. He moved to L’Oréal in 1986 where he has spent the last 30 years, with marketing and general management positions in the UK, The Netherlands and India (the latter being a new market entry). In 1999 he returned to Europe to manage L’Oréal UK as Managing Director and in 2005 he joined the Executive Board of L’Oréal in the Paris Headquarters as EVP Human Resources, a position he held for 6 years before becoming Zone Director for the Middle East & Africa. Since June 2016 he has been Chairman of L’Oréal UK and Ireland.