Coco Baraer PanazzaFounder & CEO of Cercle

Coco Baraer Panazza, is a French/Italian entrepreneur based in London. Her expertise lies in customer experience, business strategy and growth with 5+ years in the luxury space. After graduating from her MBA in Beijing, she moved to NYC where she focused on helping emerging fashion designers penetrate the US market. She was then recruited to lead the wholesale expansion of a luxury shoe brand in the EU and Asia and opened some of the brand’s key wholesale accounts while leading negotiations with major department stores. 

She then joined Quintessentially as a Lifestyle Manager before being promoted to Operations Manager and quickly rising through the ranks to become Head of Commercial Partnerships, where she worked closely with the Group CEO & CMO to drive B2B sales with a primary focus on the luxury space. 

Over the years, she has forged strategic partnerships and new business opportunities with globally renowned brands, including brands within the Estee Lauder, LVMH and Kering portfolios as well as Bergdorf Goodman and Bon Marché, to name a few. 

Passionate about the environment, Coco recently completed the Harvard Business School course on Sustainable Business Strategy. Her knowledge of the industry and the target audience alongside her experience in sales, customer experience and operations place her in a unique position to build and scale CERCLE.