Adam is the entrepreneur and creative force behind HERO®, the company he founded in 2015 aged 26. With a vision to accelerate the digital reinvention of physical retail; in just three years the company has grown to a global team of over 100, and has forged global partnerships with Nike, adidas, LVMH, and Levi’s among others. Adam has given keynotes on the theme of the future of commerce at Web Summit, NRF Big Show, PSFK and Shoptalk, and in 2019 was recognised by Forbes as one of five people ‘turning tired old industries on their heads’.