The need to understand cultural factors is critical to developing relationships in business. Misunderstandings can arise if this is not realised, and relationships will fail as a result of factors that are easily avoidable.
The wise businessman knows that behaviour that is unusual in one culture can be perfectly normal in another. The experience of cultural difference is best understood by people who have had long experience of working across cultures.
Many members of the French Chamber have had such experience. Many are Frenchmen who have worked in Britain for a long time and seen the behaviours of the Brits; others are Englishmen who have worked with French people and adapted their business habits. That is why they have gathered together, under the aegis of the Chamber’s Cross-Cultural Relations Forum, to produce a structured guide to cultural behaviours and attitudes of French and British businessmen. The process of creating the guide has been led by the Chamber’s deputy President and Chair of the Forum, Peter Alfandary.
This guide is both highly-functional and helpful as well as deeply based on real-life experience of Chamber members. Its brilliant insights, sometimes laced with humour, shed a new light on the way that the two cultures relate to each other, in life as well as business.
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100-499 copies - £4.50 per unit (plus postage)
500-999 copies - £3.75 per unit (plus postage)
Subject to stock availability
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