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Biography of Jo Prosser
Commercial Director, Royal Academy of Arts

 jo prosser

Over the past 25 years, Jo Prosser has helped redefine the reputation and revenue of cultural retailing, and the increasingly important role it plays for customers and finance directors alike.  In her ten year tenure as Commercial Director of the V&A, Jo led the transformation of its consumer-facing brand, creating destination retail and publishing, and repositioning its international licensing.  The V&A model became the benchmark for many museums, and Jo went on to lead on the restructuring of retail operations at the Metropolitan Museum of Art, New York. Returning to the UK, Jo took on her current role last year, tasked with developing the consumer-facing vision of the new RA.  She lives between Edinburgh and London and is married with three children, two dogs and a Frequent Flyer card.

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